WORK-Collaborating with the extremely talented Youtube fitness enthusiast, Carly Rowena had a vision for her brand to be both iconic and versatile to ensure seamless application across all her blogging work streams. Primarily the brand logo was crafted with the intention that it would serve both Carly's Youtube channel and subsequent merchandise ambitions. The brand logo and wordmark were designed to not only compliment one another but also be robust in isolation.
An animated intro of the original monogram logo for Carly's extremely popular Youtube channel.
Carly Rowena X Lisa Angel jewellery collection launch collateral.